New Organizational Design and Leadership for a Digital Marketing Leader
Background
A global leader in digital marketing, with a portfolio spanning digital media, online communities, and competitive comparison markets (iGaming, Sports Betting, Personal Finance), needed to refine their operating model and organizational structure, focusing on senior leadership and middle management.
(Private company, mature growth stage; ~500 people)
The Dilemma
The company aimed to align its leadership structure and operations with a new operating model designed to enhance customer value. Challenges included optimizing R&R’s, team structures, and establishing effective management routines.
Approach and Implementation
In collaboration with the company’s MD and CEO, a strategy was devised to:
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Align senior leadership with strategic and operational goals.
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Redefine R&R’s, streamline team structures, and introduce new management forums.
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Kick-start succession planning to secure leadership continuity.
Solution and Outcome
Coherent organizational design, with enhanced leadership alignment and operational efficiency. New management forums and routines were established, improving execution and laying foundations for effective succession planning.